Unique & Cultural

Samoa is often described as a captivating destination where tradition and natural beauty intertwine. This "Heart of Polynesia," offers visitors an authentic cultural experience like no other. Samoa has such a rich heritage that is deeply rooted in its vibrant customs, language, and spirituality. The Samoan people take immense pride in their cultural practices, and visitors can experience this firsthand through village visits, traditional ceremonies, and local festivals.

One of the most unique aspects of Samoa is the "fa’a Samoa," the Samoan way of life, which emphasizes family, respect, and community. Travellers can witness age-old traditions in action, from the art of tattooing to local dance performances, like the energetic siva (traditional dance). Samoa is also home to beautiful cultural landmarks, such as the Robert Louis Stevenson Museum and the ancient Malae, or village meeting grounds.

The island’s welcoming spirit and strong connection to its roots make Samoa an exceptional destination for those looking to immerse themselves in Polynesian culture. With its vibrant history and warm-hearted people, Samoa is a truly one-of-a-kind experience.

Visitors can enjoy many traditional and unique experiences, just a few of these are:

Visit the Immaculate Conception Cathedral, Apia: Visit the historic Immaculate Conception Cathedral (also known as Mulivai Cathedral) to see a grand example of colonial architecture. The cathedral is an important spiritual centre and a beautiful example of Samoa’s religious history.

Traditional Dance: Experience Samoa's cultural richness through traditional dances. Enjoy the fast-moving and energetic fa’ataupati with fire and slap dance, be entranced by the slow, graceful storytelling dances of the siva, and finally marvel at the skill of the boys and men as they twirl large knives with burning flames during the siva afi. You can experience all of these for yourself at a fiafia night.

Samoa Cultural Village: Discover Samoan culture at the Cultural Village in Apia. See tapa making, the art of traditional tattooing or 'tatau', carving cultural artefacts, the preparation of the umu (underground oven), and much more.

Sunday Church: Central to Samoan life is church and Sundays are observed as a day of rest so some tourist sites will be closed. Ask a local where the nearest church is and experience a service the Samoan way.